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Food giant general mills wants to help food startups grow with venture capital funding. In depth analysis of the general mills acquisition of pillsbury from diageo. General mills' fiber one cereal sat quietly for 20 years until 2005, when honey clusters turned it into one of the nation's best-selling cereal brands.
General mills’ kevin schoen, vice president of supply chain and david wurm, vice president of integrated customer solutions discussed the unique customer. General mills, inc, is an american multinational manufacturer and marketer of branded consumer foods sold through retail stores it is headquartered in golden valley. Mission = nourishing lives financial • 5% of pretax net profit • $254m foundation grants business • $282m in product donations • improving nutritional.
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